In a signage-saturated world, you might have to get creative in order for your sign to be noticed.
Signage is a very powerful part of the marketing and branding arsenal for any business, large or small. Often, it’s one of the first things noticed by potential customers, and so making a good impression is an important goal.
Great signage can certainly turn heads and get you seen. However, we live in a signage-saturated world; billboards, posters, advertisements and shop signs are everywhere, and in some situations you may find that a “normal” sign isn’t enough to stand you out from the crowd.
If you want your sign to get noticed, you might have to get creative. In today’s post, we’re going to share some inspiring and original signage approaches to help get your creative juices flowing, and show some of the things that can be done with professional signage.
Feature icon signs
When we say the word “signage”, most people will think about a standard name-of-the-business sign over the front door – but signage can be a lot more intriguing than that.
Signage can be made in all sorts of shapes and installed in all sorts of places, and this means that with some creativity almost anything is possible.
Pictured above is a sign we manufactured and installed for Curious Brewery in Ashford – a standalone iconographic question mark situated behind a feature waterfall. Of course, this made-to-order piece is extremely unique and unlike anything else in the local area.
These types of non-standard signs can act as a memorable talking-point for any business, and you can be sure that potential customers will notice and become intrigued about such a bold statement.
Minimalist logo design
You don’t always have to spell out the name of your business in full.
Depending on the nature of your business, you may find it useful to create some ‘mystique’ around your brand. Deliberately ambiguous minimalist designs are a great way to get people curious about your company and the confidence implied by its presentation.
Another benefit of minimalist design is clarity. With fewer elements to clutter up the design, signs are easier to read from a distance (which is always a plus when you consider that some customers may end up viewing the sign from afar, or when going past in a vehicle).
In a nutshell, minimalism invites investigation and emotional investment from curious passers-by, and is a great way to draw in customers who want to find out what your business is all about.
If you’re looking for a way to add a creative twist to a fairly standard signage design, adding illumination is a great way to do it.
Modern lighting technology generally incorporates the use of light emitting diodes (LEDs), which are very small, energy-efficient and easy to install. Their versatility means that they can be added to many designs in all sorts of ways – whether building them into the interior of a semi-translucent lightbox-style sign, or (as in the image above) mounted onto the reverse of the sign to illuminate the back wall.
This ‘backlighting’ effect creates a very stylish ‘halo’ effect around your logo and instantly elevates the design to make it more noticeable and memorable. And of course, it means that your sign doesn’t lose visibility after the sun goes down – you can continue to display your branding all through the night.
Everyday convention suggests that signs usually go above or next to doors – but they don’t have to.
If your business owns its entire building, putting a large logo sign on the rooftop can send a very bold message that is visible from miles around. It suggests that your company doesn’t just inhabit the building – it is the building.
Pictured above is the roof signage we produced for the Chapel Down gin works in Kings Cross, London. In addition to building and installing twenty individual letters and a red crossbar to complete their logo, we incorporated LED lighting into the design so that the letterforms would be able to shine during the night.
This creates a very unique and stylish effect and makes a very strong branding statement to potential customers.
When adding graphics and imagery to your signage, it can be a good idea to think less literally and more stylistically.
Iconographic representations of your business are a great way to give an evocative and memorable impression, and this type of design work has a simplicity to it that can be very clear and distinctive.
In the above example, the horse head silhouette does a great job of communicating equestrianism without the need for a detailed illustration or photograph of the animal – it gets the point across without distracting away from the accompanying text.
Screens and electronics
With some creativity and forethought, signs can be built to incorporate all kinds of technological items in an innovative way.
Pictured above is a free-standing monolith sign we produced for Choose Leisure. This sign has a screen built into it allowing the display of illuminated and animated images – and is also wi-fi enabled.
It’s fair to say that with the rate that modern technology changes and develops, the limit on what can be included in your business signage is often simply your creativity.
By working with an expert signage manufacturer, you can work out all sorts of novel and remarkable ideas for your signs – ideas that customers and competitors alike are sure to notice. A great signage company will be able to help you find out what’s possible (and how to make the most of your budget).
To find out how we can help with your signage project, please contact us today on 01233 625383 or drop us a message via the website.